Lisa Immordino Vreeland is the recipient of TheWIFTS Documentary Award 2015 (Person) for Peggy Guggenheim: Art Addict, an entertaining account of the life and loves of a world class collector, eccentric philanthropist and party personage who created a legacy as a lover of art and artists and who was a true proponent of Robert Hughes' theory of 'the shock of the new.'
Born in Milan, Italy, Lisa Immordino Vreeland lived there until she was fifteen years old, receiving her Bachelor of Science in Art at Skidmore College in 1985.
Her career started in fashion, and she and became the Director of Public Relations for Polo Ralph Lauren in Italy. She caught the entrepreneurial bug, and launched two fashion companies, Pratico, a sportswear line for women that she co-designed, and Mago, a cashmere knitwear collection of her own design. A period of consulting for many European fashion companies saw her wanting to try something new.
Lisa decided to celebrate Diana Vreeland's legacy and achievements through a book and in the process of writing the book she started to make a documentary feature film on her. The project would be called Diana Vreeland: The Eye Has To Travel (2012).
The switch from fashion to film was a smooth transition and Lisa's love of photography and art made it even easier. The idea of people transforming themselves is what attracts Lisa to her characters. Diana Vreeland and Peggy Guggenheim were both women who were strong, courageous, and very independent. Their background dictated a different type of life for them but they rebelled and carved out a path that they were never destined to have. Both women were passionate about their dreams and did not allow anything to stop them from obtaining it. Lisa is interested in this transformative role that these women have had. She feels that icons like these are important references for society; they represent courage, determination and most importantly passion.
Diana Vreeland: The Eye Has To Travel (2012), the film, had its European premiere at the Venice Film Festival and its North American premiere at the Telluride Film Festival, going on to win the Silver Hugo at the Chicago Film Festival and the fashion category for the Design of the Year awards—otherwise known as The Oscars of design—at the Design Museum in London.
Her second documentary feature, Peggy Guggenheim, was a dynamic figure who interested Lisa on many fronts. Peggy's emotional story drove the narrative and the art historical aspect intrigued Lisa. Peggy's influence ultimately would be so much broader than she had imagined.
In Peggy Guggenheim: Art Addict, the freedom to be able to use paintings, archival footage of artists, and Peggy's herself gave a very strong tone of authenticity to the film. This time, though, the arc of storytelling was done through the eyes of Peggy Guggenheim and the artists instead of Diana Vreeland and the pages of fashion magazines.
For Lisa Immordino Vreeland, the path to storytelling has been an exciting process and the research is one aspect of filmmaking that she loves most. She delves deeply into archives trying to discover never before seen material to help tell her story. The Twentieth Century fascinates her and she feels that there are many fascinating iconic figures whose stories she wants to tell.
Lisa lives in New York and is married to Alexander Vreeland and has one daughter, Olivia, who is thirteen years old.