Founder of TheWIFTS Foundation Concept
Passion & Integrity - Commerce & Creativity
Equality Not Hierarchy
is the founder, publisher and editor-in-chief of
The Business of Film, an independent film
industry trade publication founded in 1980. Educated in London, she began her career
in publishing with London’s The Observer newspaper where she learned the printing
and ad sales business. Her success with this prestigious national Sunday newspaper
led to an appointment with the UK’s major film trade newspaper, Screen International,
where she rose to the position of Managing Director, restructuring the company and
making it into a highly profitable enterprise. It was subsequently acquired by a
leading UK publishing house. Her experience in consumer, trade and national newspaper
publishing, coupled with her expertise in the international film industry, resulted
in the founding of The Business of Film with offices in London and Los Angeles.
With her own publication, she has been at the forefront of encouraging new young
talent and for the first decade of its existence, The Business of Film operated
a trainee journalism scheme for graduates from Oxford and Cambridge to ground them
in the complexities of the international film business. Tavares an award winning Journalist, is a member of the
British Academy of Film & Television Arts (BAFTA) and a founding member of Women
in Film, London.
Aimee Andersen, Managing Director
DDA Public Relations &
Heads International Brand Team
In August Aimée Anderson took on the role of Managing Director Of DDA PR based in London where she is responsible for implementing company-wide structures and processes. Previously Vice President of DDA Public Relations Aimee headed DDA's International Brand Publicity team in London. Anderson specializes in brand management helping consumer and entertainment brands build their global reputations, as well as leveraging their sponsorship deals to drive and amplify activation and consumer engagement, via entertainment platforms. Since joining DDA PR over 7 years ago, Aimée has built DDA's Brand practice from scratch, securing clients as diverse as Sony Movie Channel, Swarovski Entertainment, Electrolux, RealD, Hewlett Packard, Red Bull and Toyota Lexus. The DDA brands' team oversees consumer and corporate PR campaigns on a global stage, with local programmes currently running in North America, Latin America, China, Japan, Russia and Western Europe. At the heart of her work is running PR programmes on the ground at the largest film festivals including Berlin and Cannes where she works with clients to gain maximum exposure through strategic campaigns targeting the vast international press on the ground to help drive international consumer interaction and dialogue. She has worked with a variety of large global brands in numerous industries throughout her 15 year career, including launching the British Film Institute's (BFI) digital archive with Academy Award-winning® Director, the late Anthony Minghella, the then Chairman of the BFI, positioning Carlsberg as the major sponsor of the England Football Team for the World Cup 2006, and promoting Gillette where she worked with Thierry Henry, Tiger Woods and Roger Federer, internationally running the Gillette Champions campaign 2006-2008. Prior to joining DDA, Aimée worked for global PR agency Porter Novelli where she was responsible for managing strategic international PR campaigns. A member of Women in Film and Television, the Marketing Society and the CIPR, Aimee graduated with a BA (Hons.) in Communications and Mass Media from Glasgow Caledonian University.
Project Liaison & Coordinator,
Bourges - France
Helene Felci, a native of and based in Bourges (central France), is working with TheWIFTS Foundation as its Project Coordinator for TheWIFTS Foundation International Visionary Awards, to celebrate TheWIFTS milestone 10th Anniversary event, and to bring the event to France home of Pillivuyt in 2017.
TheWIFTS Award, a unique one-of-a-kind award sculptured in porcelain, is sponsored and manufactured by Pillivuyt based in Mehun Sur Yeyre, one of the first porcelain towns of France. The town is home to the The Porcelain Museum which presents a permanent exhibition on the world of porcelain manufacture.
Helene is fluent in English and two other languages, and studied languages at the University of Orléans, where she qualified as a language teacher and spent a further year qualifying at a specialist school in Paris as a Tourist Guide.
Utilizing her language skills, Helene coaches both children and adults in a classroom or home environment. Her experience and skills span the breadth of dealing with children with a limited grasp of English, and adults needing to improve their English skills with the opportunity the European Union offers in the expanded job market.
As a Tourist Guide for Tourism of Tours for three years Helene accompanied, educated and informed tourists about the beautiful and historic Château of the Loire Valley including Chambord, Chenonceau and Amboise.
Today as a guide, her duties are concentrated in the Bourges, the capital of the Berry region, central France. Bourges, a medieval town (once the Capital of France) which was fortunately not bombed during World War II, is home to the *Cathedral of St Etienne of Bourges, (a UNESCO Heritage site) built between the late Twelfth and late Thirteenth Centuries. It is one of the great masterpieces of Gothic art and is admired for its proportions and the unity of its design. The tympanum, sculptures and stained-glass windows are particularly striking and are among the best examples of Gothic architecture. Bourges, a yet undiscovered gem in the middle of France, also has many examples of houses that date back to the Fifteenth Century.
Helene Felci's other skills include all areas of marketing from purchase through to delivery, working with designers to update brochures, catalogues and websites, and ensuring the best commercial outcome for her clients.
In her leisure time, Helene enjoys the 'culture of France' - cooking for family and friends, organizing dinner parties, and social get-togethers in her home, listening to good music and creating and enjoying home-cooked cuisine.
Enjoying French films is another past-time and her favorite French actors are François Cluzet, Jean Dujardin, Vincent Cassel, Romain Duris, Richard Berry and Patrick Bruel. French actresses include Mélanie Laurent, Alice Taglioni, Mathilde Seigner, Sophie Marceau, and Marion Cotillard.
Helene confesses to having a penchant for both American and English films, with Clint Eastwood and Denzel Washington top on her list. However, her secret vice are the films of Tom Cruise and Patrick Swayze - she admits to having seen Dirty Dancing and Top Gun at least 15 times each! With two young children, keeping fit is part Helene's routine with swimming, running, and walking which she is able to do frequently in the beautiful countryside that surrounds Issoudun. In her rare sedentary moments, novels, biographies, historical books and comics are in her library. Her interests also extends to the joys of motoring and vintage cars, having once being the proud owner of an original 1967 Fiat 500, Italy's classic answer to Germany's Beetle.
Helen Felci spent her formative years in Issoudun, before leaving for her studies in Paris, and currently resides in the town with her family, which is also the home of her parents.